Vegetable Sales Promoter


Job Description


The field promoter is the Syngenta representative to the channel. They will be expected to create a rapport with the farmer to be able to advocate for Syngenta varieties and push for trial and use. The field promoter will also service the retailer in their specific region of jurisdiction and ensure that product is constantly available at this level to reach the farmer. The promoter will also be expected to have contact with the distributor in their region and ensure stock levels are well planned as well as ensuring the distributor’s account is balanced.


  • Demo creation at farmer level to ensure that there is visible evidence of Syngenta varieties performance.
  • Information dissemination to farmers via technical training to these farmers in the promoter’s region.
  • Organizing and implementing events to market Syngenta in the region. These include but are not limited to field days, product launches, stakeholder training.
  • Constant contact with other players in the channel e.g. YPRs to be able to increase their knowledge and utilization of Syngenta products.
  • Successful introduction of new products to the channel players in their regions via demos and technical training.
  • Weekly visits to the retailers’ and distributors’ outlets to check on stock levels.
  • Follow up on any debt to relevant retailers on behalf of the distributor (they will however not collect funds on behalf of the distributor. They will only follow up to ensure payment is made).
  • Monitoring movement of product via sales at the retailers’ and distributors’ premises.

Critical Knowledge and experience:

  • Agricultural diploma or better
  • Sales experience will be an added advantage
  • Minimum 1 year sales experience
  • Technical experience (including demo creation, training on agronomy and crop protection, geographical and environmental knowledge, climatic knowledge)
  • Driving is a requirement (for motor bikes and vehicles- manual shift is a plus)
  • Good knowledge of the Veg Seeds market and customer needs
Other Behaviours Critical For The Role

  • Focus on customers
  • Communicate with impact
  • Good sales influence skills
  • Deep understanding of product behaviour and performance

Additional Information

Essential Syngenta Competencies Key behavioural Indicators

Performance Orientation: Make things happen – delivers quality at speed. Seizes opportunities to improve business performance.

Customer Focused: Reputation for consistent customer focus.

Knowledge and insights about customers and their needs.

Change Orientation: Evidence of continuous improvement and development.

Organisation Effectiveness: Good grasp of reality for the front line.

Communicates effectively with key stakeholders (int/external). Strong organizational of daily work

Strategic Ability: Implements strategy successfully. Thinks outside the box – finds novel solutions.

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