Social Media Manager

Location: Lusaka, Zambia

Job Type: Full-time

Reports To: Executive Creative Director

About the Company: Join our dynamic and innovative marketing agency in the heart of Lusaka! We specialise in creative marketing strategies that help our clients thrive in the digital world.

We’re looking for a talented and enthusiastic Junior Social Media Manager/Community Manager to join our team and contribute to our success story.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive social media strategy aligned with business goals and marketing objectives.
• Identify target audience, trends, and insights to develop engaging content.
• Stay up-to-date with changes in social media platforms and tools, and adjust the strategy as and when needed.

Content Creation and Curation:

• Create, edit, publish, and share engaging content daily (text, images, videos) across various social media platforms.

• Curate relevant content from industry sources and user-generated content.
• Ensure consistency in brand messaging and tone across all social media channels.

Community Management:

• Interact with the online community and respond to comments, messages, and mentions promptly and professionally.
• Foster positive relationships with followers and manage online discussions.
• Handle customer queries and complaints effectively and escalate issues when necessary.

Social Media Advertising:

• Create and manage social media advertising campaigns to promote products, services, and events.
• Monitor and optimise ad performance based on key metrics such as click-through rates and conversions.
• Budget management for paid social media campaigns.

Analytics and Reporting:

• Analyse social media data and user engagement metrics to evaluate the success of campaigns.
• Prepare regular reports on social media performance and provide insights and recommendations for improvement.
• Monitor and analyse competitor social media activities.

Collaboration:

• Collaborate with marketing, sales, and content teams to integrate social media into overall marketing strategies.
• Coordinate social media campaigns with product launches and other marketing efforts.

Qualifications:

• Degree in Marketing, Communications, Business, or a related field.
• Minimum of 2+ years experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative ideas.
• Proficiency in social media management tools and analytics platforms.
• Experience in social media advertising and budget management.
• Basic knowledge of SEO, keyword research, and online marketing is a plus.
• Strong analytical skills and data-driven thinking.

Your Superpowers:

• Ability to work independently and in a team environment.
• Friendly, approachable, and empathetic personality.
• Proactive and innovative with a passion for building relationships.

How to Apply:

Candidates must email their updated CV to [email protected].

Deadline: 16th December 2024, 17:00 hours.