Dangote Cement Zambia
Job Title: Senior Sales Officer – Brand Management
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution, cost to serve and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Proven working experience as a Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
- Full Grade Twelve Certificate with credits or better in English and Mathematics.
- A Bachelor’s Degree in Business, Business Administration, Finance or Accounting, Statistics or Mathematics.
- Proven working experience in Branding & Marketing.
- Minimum of five (5) year’s work experience in Sales & Marketing
- Proficiency in Microsoft office suits/SAP applications
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