Media Sales Executive

Alliance Media - Billboard & Airport Advertising

About the job


The Media Sales Executive will be directly responsible to manage the following areas within the Sales & Marketing division:

  • Achieving Country budget
  • Prospecting
  • Client Acquisitions
  • Client Retention and Client Relationship Management
  • Client Delivery
  • Client Collections
  • Adhering to pricing strategies, sales policies, practises and procedures


Core duties and responsibilities include the following:

1. New Clients

1.1. Prospecting for new clients

1.2. New client acquisition through cold calling and client visits

1.3. Full understanding of clients’ needs analysis

1.4. An understanding of the media in the country market, competitor share and identify opportunities

2. Client Relationship Management

2.1. Retention of existing clients and grow revenue from existing clients

2.2. Troubleshooting any problems clients might have with their media or delivery

2.3. Identify upselling opportunities with clients

2.4. Manage all client changes of campaigns effectively and efficiently

3. Renewals

3.1 Leveraging of existing client relationships to ensure renewals

3.2 Accurate and efficient tracking of renewals

3.3 Renegotiate contract clauses

4. Deal Creation & Closing

4.1. Setting pricing based on deal structure in liaison with the Regional Sales Manager (RSM)

4.2. Create and deliver sales presentations/proposals to new and existing customers to sell new or available media space in consultation with RSM

4.3. Inform customers of available options for advertisement, artwork and provide visual aids where possible

4.4. Prepare promotional plans, sales literature, media kids and sales contracts, in consultation with RSM

4.5. Closing the deal

5. Client Delivery

5.1. Effective planning to ensure all client deliveries are on track to company standards

6. Debt Collection

6.1. Collect monies owing from all billing clients in respective country

7. Reporting

7.1. Individual budget

7.2. New sales

7.3. Renewals

7.4. Sales metrics

7.5. Daily management/daily tasks

8. Product Feedback

8.1. Customer feedback on existing products

8.2. Customer feedback on sites


1. The Media Sales Executive will work predominantly in an open office environment in a very dynamic and active environment which is quasi entrepreneurial and corporate.

2. The Media Sales Executive usually works a standard work week.

3. As the post is demanding, certainly in order to understand the role as quick as possible, the employee will need to put in extra hours to understand the business and its character and eccentricities. The quicker the candidate understands the role the greater the chance of success.

4. Limited travel may be required though this is certainly not a travel dominant role.


1. University degree in a relevant subject


1. Minimum of 7 years sales experience with a minimum of 2 years in the same company

2. Previous experience with Sales CRM


1. Results-oriented, tenacious, self-starter who strategically plans for success

2. Demonstrates impeccable financial acumen with passion and drive for success

3. Excellent communication skills (verbal and written)

4. Proficiency with Microsoft Office programs, including PowerPoint, Word and Excel

5. Requires excellent presentation skills (Excel, PowerPoint & Word), aimed at development and delivery)

6. Effective team player with ability to build and maintain positive relationships

7. Excellent planning, investigative, analytical and reporting skills

8. Experience inputting and retrieving data to develop an understanding of the environment in order to improve results

9. Experience with business to business relationships

10. Strong management skills

11. Ability to work in a high-intensity, fast-paced environment

12. Ability to meet physical demands of jobs, including travelling in Africa where required

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