Marketing Specialist

Location: Centre, Zambia

Position: Marketing Specialist – Central Africa

Scope

Drive local marketing & communication activities in collaboration with Marketing & Communications Business Area Mining.

Main Responsibilities:

• Collect marketing intelligence based on guidance from Business Line Managers and BA Mining Business Development
• Work with Account Management to identify actual customer share of customer spend and define customer relevant marketing actions
• Local execution of product launches to create customer awareness.
• Develop, define, and execute a marketing plan and budget in collaboration with Sales Area Manager and Global Marketing
• Manage and promote internal and external communications
• Develop and execute brand campaigns on relevant digital media channels inclusive of Public Relations (PR)
• Manage the localisation of all marketing and technical materials and ensure availability of stock.
• Ensure leads are gathered, qualified, and distributed via CRM a Salesforce Tool
• Admin and ambassador of the CRM management system in the Sales Area.
• Ensure consistent branding by enforcing application of brand guideline
• Manage trade shows, customer events/exhibitions including seminars
• Manage local marketing material production in a cost-efficient way
• Develop Quarterly Marketing report to include invoicing to top 10 customers

Required Competencies:

• Strong customer service focus, also under pressure.
• Influencer/persuasive ability.
• High level of professionalism, honesty, and integrity.
• Highly developed interpersonal skills and the ability to build effective relationships
• Excellent written and verbal communication skills.
• Excellent listening skills.
• Flexible, self-motivated with demonstrated initiative.
• Strong analytical skills.
• High level of initiative, drive and determination to achieve goals and targets set for customer satisfaction.
• Ability and willingness to travel is expected in this job.

Experience:

• 5+ years of experience in marketing and communications or equivalent experience gained from work or training
• Exposure to the Mining, Construction or Engineering industries is essential.
• Knowledge of and experience with Sandvik Mining and Construction product range would be beneficial.
• Commercial management experience or equivalent experience gained from work or training
• Adequate Sales or Marketing background, particularly in aftermarket support sales.
• Skilled in strategic planning and tactical execution

Education:

Bachelor qualification in Marketing / Business or relevant Bachelor level.