Marketing Specialist

Sandvik Mining & Construction

Location: Centre, Zambia

Position: Marketing Specialist – Central Africa


Drive local marketing & communication activities in collaboration with Marketing & Communications Business Area Mining.

Main Responsibilities:

  • Collect marketing intelligence based on guidance from Business Line Managers and BA Mining Business Development
  • Work with Account Management to identify actual customer share of customer spend and define customer relevant marketing actions
  • Local execution of product launches to create customer awareness.
  • Develop, define, and execute a marketing plan and budget in collaboration with Sales Area Manager and Global Marketing
  • Manage and promote internal and external communications
  • Develop and execute brand campaigns on relevant digital media channels inclusive of Public Relations (PR)
  • Manage the localisation of all marketing and technical materials and ensure availability of stock.
  • Ensure leads are gathered, qualified, and distributed via CRM a Salesforce Tool
  • Admin and ambassador of the CRM management system in the Sales Area.
  • Ensure consistent branding by enforcing application of brand guideline
  • Manage trade shows, customer events/exhibitions including seminars
  • Manage local marketing material production in a cost-efficient way
  • Develop Quarterly Marketing report to include invoicing to top 10 customers

Required Competencies:

  • Strong customer service focus, also under pressure.
  • Influencer/persuasive ability.
  • High level of professionalism, honesty, and integrity.
  • Highly developed interpersonal skills and the ability to build effective relationships
  • Excellent written and verbal communication skills.
  • Excellent listening skills.
  • Flexible, self-motivated with demonstrated initiative.
  • Strong analytical skills.
  • High level of initiative, drive and determination to achieve goals and targets set for customer satisfaction.
  • Ability and willingness to travel is expected in this job.


  • 5+ years of experience in marketing and communications or equivalent experience gained from work or training
  • Exposure to the Mining, Construction or Engineering industries is essential.
  • Knowledge of and experience with Sandvik Mining and Construction product range would be beneficial.
  • Commercial management experience or equivalent experience gained from work or training
  • Adequate Sales or Marketing background, particularly in aftermarket support sales.
  • Skilled in strategic planning and tactical execution


Bachelor qualification in Marketing / Business or relevant Bachelor level.

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