Marketing Manager

Designation: Marketing Manager

Reporting Line: Country Head of Marketing & Corporate Communications

Business Unit: Marketing

Location: Lusaka

Job Purpose

To work closely with in-country business units to develop, direct and implement Marketing and Communications plans and ensure a positive brand and corporate image to support the business to achieve its revenue and growth objectives

Key Outputs & Responsibilities

Business Partnering

• Build professional working relationships with stakeholders across the business to understand their business objectives and marketing requirements
• Develop marketing plans in line with Country Marketing and Communications strategy
• Identify potential strategic partnerships / relationships to enhance the marketing strategy and improve business insight
• Branch partnering to maintain look and feel and develop micro marketing plans

Research and Analytics (including Management of the CRM Database)

• Support Marketing Intelligence COE and Country Head of Marketing and Communications to conduct research to understand market trends and their impact
• Participate in conducting economic and commercial research to identify potential markets for products and services

Digital Transformation

• Contemporary knowledge of digital tools, platforms and channels and a good understanding of technology management

Brand Management

• Work closely with agencies, suppliers, internal staff and media to create and manage the bank’s brand and corporate identity for specific campaigns and in-country marketing initiatives

Advertising and Sponsorships

• Engage with relevant BU’s and Country Head of Marketing and Communications to plan projects and campaigns analysing different elements of the marketing mix to successfully achieve project , sponsorship and campaign objectives

Experience & Qualifications

• Grade 12 School Certificate with 5 credits including English and Mathematics
• Relevant Marketing Honors Degree e.g. Degree in Business Administration and / or Marketing. An MBA and/or Digital Marketing Qualification is an added advantage
• 4+ years’ generalist marketing experience. Experience in a financial institution is an added advantage
• Demonstrated experience in the use of Microsoft Office applications, including Word, Excel and PowerPoint.

Interested Applicants who meet the job requirements should email their CV’s to e-mail address jobs-zm@bancabc.com. Please note that only shortlisted candidates will be contacted.

Clearly state the position you are applying for as the subject. Closing date: Thursday, 25th February, 2021