Marketing Manager

Job Description:

Position Requirements:

• Excellent communication skills.
• Knowledge and experience with retail and customer acquisition programs.
• Proficiency in Microsoft Office Suite: Word, PowerPoint, Excel a must.
• Analytical skills, coupled with the ability to multi-task for highly visible projects.
• Minimum 2 years’ experience in managing and implementing marketing communications and retail programs
• Bachelor’s Degree in Marketing, advertising, communications or equivalent program.

Duties and Responsibilities:

• Market Research and planning.
• Experience building complex marketing programs and reporting on the results
• Exposure to digital and direct response marketing
• Competence as a creative writer with an eye for great emails and landing pages
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Ability to travel as necessary
• Manages marketing services department including development and distribution of all marketing Assets.
• Oversees and directs market research, competitor analysis and customer service and retention monitoring processes and initiatives.
• Provides leadership and support for the design, development and implementation of products and service lines.
• Provides leadership in the development of joint ventures, affiliations and partnership arrangements.
• Ensures marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements.
• Manage strategic direction for promotion and advertising, coordinating with retail stores.
• Directs implementation and execution of marketing and service policies and practices.
• Develops annual marketing and service plan in support of organizational strategy and objectives.