Marketing Manager

Job Title: Marketing Manager
Company: Lupiya Financial Services Ltd
Location: Lusaka
Job Type: Full-time

About Us:
Lupiya Financial Services Ltd is an innovative, highly digitally-enabled fintech that is transforming the neobanking experience for individuals and businesses alike. With a primary focus on providing online products and services, we aim to redefine how neobanking should feel in the digital age. As a key player in Zambia’s fintech space, we are looking for a talented Marketing Manager to join our dynamic team and help drive our growth in a highly competitive digital landscape.

Role Overview:
As the Marketing Manager, you will play a pivotal role in developing and executing digital marketing initiatives that engage our customers and enhance our brand presence. The ideal candidate will have a strong background in digital marketing, a passion for innovative fintech solutions, and a deep understanding of Zambia’s market dynamics.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote our digital neobanking products and services.
• Manage and optimize digital marketing campaigns across various online platforms, including social media, search engines, and email marketing.
• Lead the creation of engaging content and promotional materials to increase brand awareness and customer acquisition.
• Analyze customer insights and market trends to tailor marketing strategies that resonate with target audiences.
• Oversee the management of the marketing budget, ensuring optimal allocation of resources for maximum impact.
• Work closely with cross-functional teams, including product development and customer service, to align marketing initiatives with overall business objectives.
• Drive brand positioning and messaging to enhance customer loyalty and retention.
• Monitor key performance indicators (KPIs) and report on campaign effectiveness, adjusting strategies as needed.
• Stay up-to-date with the latest trends in digital marketing and fintech innovations to keep the company ahead of the curve.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 5 years of experience in a marketing role, with a proven track record in digital marketing.
• Strong exposure to digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Membership with the Zambia Institute of Marketing (ZIM) is a must.
• In-depth knowledge of digital marketing tools, analytics platforms, and customer relationship management (CRM) systems.
• Excellent communication, leadership, and interpersonal skills.
• Highly creative with an analytical mindset, capable of driving data-driven decisions.
• Experience in the fintech or banking sector is highly desirable.
• Ability to work in a fast-paced, ever-evolving digital environment.