Marketing Manager

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns and collaborate with internal teams. The ideal candidate will have a deep understanding of the FMCG industry, a proven track record in developing and executing successful marketing strategies, and the ability to drive brand growth and market share.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.
• Lead the planning and execution of marketing campaigns across various channels, including digital, social media, print, and in-store promotions.
• Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for growth.
• Collaborate with cross-functional teams, including sales, product development, and retail, to ensure alignment and successful execution of marketing initiatives.
• Manage and optimize the marketing budget to maximize ROI.
• Oversee the creation of compelling content and promotional materials that resonate with target audiences.
• Monitor and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and achieve objectives.
• Build and maintain strong relationships with external partners, including advertising agencies, media outlets, and influencers.
• Stay up-to-date with industry trends and emerging technologies to ensure the company remains at the forefront of marketing innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• Minimum of 3 years of experience in marketing, preferably within the FMCG industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication, leadership, and project management skills.
• Proficiency in digital marketing platforms, social media, and marketing analytics tools.
• Creative thinker with the ability to develop innovative marketing solutions.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong interpersonal skills and the ability to build and maintain relationships with key stakeholders.