Marketing Deployment Intern

British American Tobacco

BAT is evolving at pace – truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!



FUNCTION Marketing

SALARY RANGE Competitive salary package

LOCATION Lusaka, Zambia

Reports to Marketing Deployment Manager


Your main responsibility will be to support development of customers/channels to achieve an increase in volumes & share across portfolio as well as assist in the development and implementation of consumer and promotional activities in line with the brand objectives

What You Will Be Accountable For

  • Rigorously analyse and report marketing research data to ensure brand issues are understood and corrective action identified.
  • Recommend and handle all brand activity to ensure fit with brand strategy, IMP and corporate guidelines.
  • Manage external agencies to ensure all brand activity is in line with the requirements of the brief.
  • Handle communication between Trade Development and Trade Marketing and Operations to ensure the cycle plan activities are effectively performed.
  • Implement a Key Accounts plan with customized trade programmes to meet business objectives and ensure outstanding performance.
  • Manage Key account performance by quarterly business reviews to ensure performance against targets
  • Complete the marketing activities in the outlets to meet customer and consumer objectives as described in the cycle plan.
  • Train and educate customers if necessary, providing required material and instructions on BAT brands
  • Work with appointed Marketing Procurement resource to ensure procurement of agreed specs at the best possible price
  • Ensure suppliers are handled guided by the Supplier Management Framework
  • Handle all assigned funds, materials and equipment in a secure and efficient manner in order to maximise the use of organization assets.
  • Monitor brand’s performance in all channels including Key Accounts outlets (own and competitors’).
  • Manage and coordinate all Area research projects at end market level.
  • Input into the development and implementation of shopper Marketing activities
  • Continuously implement new and innovative solutions to ensure increased visibility in market for BAT.

Essential Experience, Skills And Knowledge

  • University Degree in Marketing, Business Administration, or any other commercial related qualification.
  • Prior experience in Sales & Marketing would be an advantage.
  • Excellent oral and written communication skills.
  • Actively show interest in and awareness of product development, trade and consumer insights
  • Acknowledged and proven proactivity and ownership
  • Ability to analyse data and implement robust strategies
  • High effective in planning and organization


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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