Marketing Associate

Reports To: Head of Finance and Administration

Job Purpose: 

The Marketing Associate  is responsible for planning, developing, and implementing marketing
strategies that enhance brand awareness, generate leads and support overall business
growth. This role covers both digital and traditional marketing, including content creation,
campaign execution, social media management, branding, market research and customer
engagement.

Key Responsibilities: 

1. Marketing Strategy & Planning
• Assist in developing and implementing the overall marketing strategy.
• Support marketing campaigns across multiple channels (online and offline).
• Monitor and report on marketing performance metrics.
2. Digital Marketing
• Manage company website content and updates.
• Oversee SEO (Search Engine Optimization) /SEM (Search Engine Marketing) efforts
to increase online visibility.
• Run social media accounts (Facebook, Instagram, LinkedIn, etc.) with regular posts
and audience engagement.
• Create and manage email marketing campaigns (e.g., newsletters, product
announcements).
3. Content Creation & Design
• Develop marketing materials including brochures, flyers, posters, product packaging
and presentations.
• Write compelling copy for social media, blogs, and other content platforms.
• Produce branded visual content.
4. Branding & Corporate Image
• Ensure consistent brand messaging across all marketing platforms.

• Maintain and improve brand identity and presence in the market.
5. Events & Promotions
• Plan and coordinate shows, product launches, exhibitions and corporate events.
• Organize promotional activities and campaigns to boost sales and engagement.
6. Market Research
• Conduct market analysis to identify trends, competitor activities and customer
preferences.
• Collect feedback from customers and use insights to improve marketing efforts.
7. Customer Relationship & Support
• Support customer service and community management efforts where needed.
• Respond to queries and comments on digital platforms in a timely and professional
manner.

Qualifications & Experience: 

• Degree or diploma in Marketing, Business, Communications or a related field.
• 2+ years’ experience in a generalist marketing role.
• Experience with digital marketing tools (e.g., Google Ads, Meta Ads, Mailchimp).
• Proficiency in content creation and social media management.

Key Skills & Attributes: 

• Excellent written and verbal communication skills.
• Strong creative and visual thinking.
• Multitasking and time-management abilities.
• Good understanding of marketing analytics and tools.
• Self-driven, proactive, and able to work with minimal supervision.
• Basic design skills (Canva, Adobe Suite) are an added advantage.

Working Conditions: 

• Office-based with occasional field work (e.g., for events, market visits).
• May require working flexible hours to meet campaign deadlines or during events.