Lead- Loyalty, Usage and Retention

  • Full Time
  • Lusaka, Zambia
  • Applications have closed.

Website Airtel Zambia


To provide operational and strategic support to all Customer Value Management (CVM) activities. Support the end-to-end Customer Lifecycle/Value Management, New product and campaign development, campaign performance management, campaign quality assurance, Systems and Operations.


  • • Develop Customer Value Management strategies and ensure timely implementation.
  • • Prepare comprehensive Product notes and Financial Business.
  • • Define and brief reporting requirements to the CVM campaign programmer team and monitor KPIs for all campaigns.
  • • Ensure that all CRM System campaigns are set up as prescribed in the product concept note.
  • • Perform in-depth post launch analysis on campaign effectiveness on A/B tests and set up framework for business recommendation. Be the main leads for Customer Life Cycle Marketing (CLM) campaign performance reporting and analysis.
  • • Develop report dashboards for daily/weekly/monthly campaign performance tracking.
  • • Provide business administrative support for the team on CRM application UNICA/AVAYA.
  • • Ensure all BTL communication adheres to policy and regulatory standards.
  • • Manage and monitor all Business Systems Communication.
  • • Support and guide the in-house campaign management team and external vendors to enhance campaign management tools.


Educational Qualifications & Functional / Technical Skills

  • • A recognized University degree in Marketing, Economics, Finance or equivalent discipline.
  • • Strong analytics skills.
  • • Experience in a telecommunication environment will be an added advantage.
  • • Proficient in Analytics, Research Methods, and SQL Data Mining.

Relevant Experience:

  • • Minimum of 5 years working experience in CVM operations and campaign management.
  • • Extensive campaign analysis and reporting experience in a complex environment.


  • • Result orientated.
  • • Focused on achieving business success and strong relationship management.
  • • Proactive and displaying Entrepreneurial Spirit.
  • • Ability to work under pressure.
  • • Excellent communication skills and stakeholder management.
  • • Strong commercial acumen and customer focus.
  • • Must be a member of the Zambia Institute of Marketing.


Suitable candidates are requested to apply by sending through their CV’s to jobs@zm.airtel.com..


The closing date for receiving applications is Friday, 22nd March 2024.

Airtel is an Equal Opportunity Employer and is non-discriminatory on the basis of race, gender, disability, ethnic grouping.

Please note that due to the high volume of applications received, only shortlisted candidates will be contacted.

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