Digital Marketing Officer

Key Performance INDICATORS

• Create and review detailed web analytics and social media reports specific to the website and business
• Turn web analytic reports into actionable steps to increase online sales. Landing Page Tracking: Tracking setup for landing pages E-commerce Tracking: Setting up eCommerce and enhanced eCommerce tracking for Google Analytics
• Developing a digital and social media customer plan mapping all social media interactions and digital touch points in order to drive customer conversion rates across all stages of engagement
• Use testing tools to better understand site visitors and make changes to convert more traffic. Create a focused and strategic Search Engine Opimisation & Conversion Rate Optimsation action plan

Qualifications, Experience and Skills Required

• First Degree in Degree in Marketing or related field
• At least 3 years of relevant digital marketing experience
• Be creative with an eye for design
• Be able to run PPC/ Google Ad and Re-marketing campaigns
• Applying developed knowledge of writing skills to various social media platforms
• Strong writing skills
• Excellent verbal and written communication skills (including proofreading and editing)
• Digital Strategy formulation and web analytics
• Understand how to combine web analytics, usability, conversion rate optimization & SEO efforts
• Analytical, evaluative, and problem-solving abilities
  Essential

Interested candidates who meet the criteria to send their CV, academic and professional qualifications to [email protected] by Wednesday, 29/03/23.

Only shortlisted candidates will be contacted.