Communications Expert

Job Summary:

We are seeking a talented and strategic Communications Expert to join our team. The ideal candidate will be responsible for developing and implementing communication strategies that enhance our organization’s visibility, reputation, and stakeholder engagement. This role involves crafting compelling messages, managing media relations, and overseeing internal and external communications to support organizational goals.

Key Responsibilities:

1. Communication Strategy Development:

• Develop and execute comprehensive communication strategies that align with organizational objectives and enhance brand visibility.
• Identify key messages, target audiences, and appropriate communication channels to effectively reach and engage stakeholders.

2. Content Creation and Management:

• Create and oversee the production of high-quality content, including press releases, articles, speeches, reports, newsletters, and social media posts.
• Ensure consistency of messaging and adherence to brand guidelines across all communication materials.

3. Media Relations:

• Build and maintain strong relationships with media outlets, journalists, and influencers.
• Manage media inquiries, coordinate interviews, and handle press events.
• Monitor media coverage and provide analysis on media trends and public perception.

4. Internal Communication:

• Develop and implement internal communication strategies to keep employees informed and engaged.
• Create and manage internal communication channels, such as intranets, newsletters, and town hall meetings.
• Collaborate with HR and other departments to support internal messaging and employee engagement initiatives.

5. External Communication:

• Manage external communication efforts, including public relations campaigns, community outreach, and stakeholder engagement.
• Represent the organization at events, conferences, and public forums.
• Develop partnerships and collaborate with external organizations to promote mutual goals.

6. Crisis Communication:

• Develop and implement crisis communication plans to manage and mitigate reputational risks.
• Serve as a key point of contact during crises, providing timely and accurate information to stakeholders and media.

7. Digital and Social Media Management:

• Oversee the organization’s digital presence, including website content, social media channels, and digital marketing efforts.
• Develop and implement social media strategies to increase engagement and reach.
• Monitor social media trends and analytics to inform communication strategies.

8. Monitoring and Evaluation:

• Track and analyze the effectiveness of communication strategies and campaigns.
• Prepare reports on communication metrics, including media coverage, audience engagement, and campaign performance.
• Use insights to refine and improve communication approaches.

Qualifications:

Education: Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field. A Master’s degree is preferred.

Experience: Minimum of [5-7] years of experience in communications, public relations, or a related field. Experience in developing and managing communication strategies and media relations is required.

Skills:

• Exceptional writing, editing, and verbal communication skills.
• Strong understanding of media relations, digital marketing, and social media management.
• Proven ability to develop and execute communication strategies and campaigns.
• Experience in crisis communication and managing high-pressure situations.
• Proficiency in communication tools and software (e.g., CMS, social media platforms, analytics tools).
• Excellent organizational and project management skills.
• Ability to work collaboratively with diverse teams and stakeholders.
• Strong analytical skills and the ability to use data to inform decisions.

Certifications:

• Relevant certifications in communications, public relations, or digital marketing are advantageous.

Work Conditions:

• Office-based work with occasional travel required for events, meetings, and media engagements.
• May involve irregular hours or weekend work during high-priority events or crisis situations.

Application Process:

Interested candidates should submit their resume and a cover letter detailing their relevant experience, and contact information for at least three professional references to [email protected] on or before 29th August 2024.