Analyst High Value Customer

MTN Zambia

Job Information

Industry: Technology
Work Experience: 1-3 years
City: Lusaka
State/Province: Lusaka
Zip/Postal Code: 10101

Job Description

The key responsibilities for this role include but not limited to the following:

  • Analyses customer behaviour and conducts reference market research and customer profile, proposes actionable initiatives, according to the defined value proposition of the HVC segment;
  • CLM, retention and churn management of the HVC segment;
  • Responsible for the HVC segment customer acquisition and CLV from marketing;
  • Liaises closely with cross functional teams to cross-sell suitable bundled products and services to meet target (HVC) customers’ needs holistically, and eventually contribute to the bottom line;
  • Brainstorms with other cross-functional stakeholders to develop product positioning and key messages for customers;
  • Understands proposition capabilities and benefits, creates customer and partner-facing content for new releases and product launches;
  • Provides support on pricing and promotional strategy for the segment;
  • Tracks proposition and initiative success and any other relevant KPIs for the segment;
  • Participates in customer-facing forums, trade shows, industry forums, technology partner conferences and any other relevant events targeted at HVCs;
  • Creates and delivers product presentations, enablement materials and briefings to customers, customer experience and other stakeholders.

Requirements

  • Grade 12 certificate with 5 credit or better of which English and Mathematics are a must;
  • First degree in marketing or any other Business/Commerce related degree;
  • 3 years Marketing experience within an FMCG or Advertising / Communications Industry;
  • Experience in the telecommunications industry.

Women are strongly encouraged to apply

To apply for this job please visit mtnzambia.zohorecruit.com.

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