Analyst: Analytics & Geo Marketing

MTN Zambia

Job Title: Analyst: Analytics & Geo Marketing

The key responsibilities for this role include but not limited to the following:

  • Delivers the algorithm and segmentation for offer targeting;
  • Creates reports/dashboards/scorecards for internal Business Intelligence team & external customers;
  • Manages the recommendation engine based on reinforcement analytics;
  • Provides insights, research & analytics that guide, influence and challenge decision-making at all levels in the business;
  • Gather, organize and communicate customer/business intelligence & insights to the entire Commercial space as well as other functions of the business including technology;
  • Implements end to end process & governance to provide adequate, accurate & secure information for end users (internal clients);
  • Uses statistics & software to analyse data and run the Customer Value Management (CVM) and Customer Lifetime Management (CLM) operations, to drive customer needs, increase productivity and optimize MTN revenue;
  • Supports in providing Market and Economic insight to the business to aid future decisions;
  • Delivers accurate, insightful and timely analysis to guide Executive Management decisions, e.g., – in the areas of marketing campaigns, business models, churn management and revenue enhancement initiatives;
  • Geo-Marketing and Geographical Information Systems (GIS) Management; – micro-market prioritization and network resource management support;
  • End-to-end Customer Lifecycle/Value Management; Analytics, Operations & Communications, Technical and Organisation;
  • Impalements the CVM Playbook to ensure Zambia is compliant to Group guidelines.

Candidate Requirements

  • Grade 12 certificate with 5 credits or better of which English and Mathematics are a must;
  • Diploma in Statistics, Mathematics, Computer science, Engineering, or any related field;
  • 2 years working experience in data analysis, programming, reporting or general business experience, including formal business/market analysis and data manipulation/ mining experience;
  • Experience in marketing analytics for telecommunications is desirable;
  • Business analysis experience an added advantage;
  • Training in Customer Value Management, Power BI, SQL, Unix, Python

Women are strongly encouraged to apply

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