Retail Marketing Manager

  • Full Time
  • Lusaka
  • Applications have closed.

Brilliance Executive Management Consultancy

Description:

Job Purpose

The Retail Marketing Manager will undertake marketing projects for the benefit of our company. Organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.  Ensure all marketing activities linked to the auto & tyres aspect of the company is adequately and diligently always monitored/executed.

Summary of Key Responsibilities:

  • Develop and execute comprehensive marketing plans for our retail business across channels including digital, print, in-store and events.
  • Create and implement campaigns to increase foot traffic, drive sales, and enhance brand awareness.
  • Collaborate with internal teams, including visual merchandising, product development, and sales, to create cohesive campaigns that align with brand objectives and standards.
  • Manage and oversee all aspects of in-store events to ensure they meet objectives and are executed flawlessly.
  • Conduct market research to identify consumer trends and behaviors, and use insights to inform marketing plans.
  • Monitor and report on campaign performance, using data to make informed changes to strategy.
  • Manage relationships with external vendors, including agencies and printers.
  • Maintain brand consistency and standards across all marketing materials and channels.
Primary Areas of Accountability:

Qualifications and Experience 

  • Bachelor’s degree in Marketing, Communications, or Public relations.
  • Postgraduate qualification in Marketing would be an advantage if the first degree is not in a Marketing-related subject.
  • Must have a minimum of 4-5 years’ work experience at a reputable company, preferably retail in the marketing, communications, or public relations section, of which at least 2 should be in the Marketing function at a Senior Brand Manager Level or equivalent.
  • Proven experience in retail marketing, with a track record of developing and executing successful campaigns.
  • Marketing experience activities linked to the auto & tyres will be a plus
  • Sales experience would be an advantage
  • Must be a member of ZIM

QUALIFIED & EXPERIENCED FEMALES ARE ENCOURAGED TO APPLY FOR THIS POSITION

If you meet the hiring requirements for the position, please email your CV in Ms Word and Cover Letter clearly stating your salary expectations to: [email protected] & Cc [email protected]   

Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 21 working days of the closing date of the advert, please consider your application unsuccessful. 

DO NOT SEND CERTIFICATES AT THIS STAGE

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